It comes as no surprise to us that Alex has secured his 2nd win of the season by winning the Omega European Masters and sixth career win on the European Tour. When you walk up and down the line of players preparing for tournament play on both the European and PGA Tour driving ranges you develop a sense of what swings look dependable and repeatable and which do not. One understands which swings are susceptable to a two way miss, which swings have unnecessary amounts of moving parts which look loose. I mention this because despite all players who play golf at the highest level can all have their day and play sublime golf, the key to success at the elite level is not improving your best shots its improving your worst shots. In other words its all about consistency!
Alex is amongst a handful of players who have developed a swing that sets up for success. Alex sets up to the ball with the club shaft pointing to his lead shoulder at address (with all of his clubs only his ball position changes). This means that he has no unnecessary movements in his takeaway and his swing looks taught.Through rotating his larger muscle groups in his abdomen and lower body in the downswing towards the target it has meant that he squares the clubface up to the ball with body rotation rather than fast twitchy arm and hand muscles which are far less consistent. If you were to study any players swing on the European tour as a benchmark you would not put a foot wrong by using Noren as your model swing. Keep the wins coming Alex!